This is the first episode of «Scents of a century». We will introduce iconic scents that from our point of view are outstanding due to their story, their persistence on the market or simply because of their fragrance.
Each perfume is still on the market. Let’s start with the first decade of the 20st century.
FRANÇOIS COTY
François Coty’s huge success began with an accident. But let’s take it step by step.
François Coty was born Joseph Marie François Spoturno in Ajaccio the capital of Corsica. Not only he was born at the same place as Napoleon, but he also was a distant relative.
After some years of military service Coty met Antoine Chiris a wealthy business man whose family owned a perfume factory in Grasse where Coty started studying the art of perfume making.
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READ STILETTISSIMO NOTESLA ROSE JACQUEMINOT – 1904
In 1904, during his studies at the Maison Chiris, Coty began to work on a scent he named «La Rose Jacqueminot».
SINGLE FLORAL
«La Rose Jacqueminot» belongs to the fragrance family called single floral. Perfumes of this family are dominated by one heavy floral scent. In our case it is a dark red rose.
SUCCESS!
François Coty was gifted in perfume creation and in marketing which is quite a rare combination. But even he needed luck. One could say that his luck hit like a bombshell.
While business went rather slow he accidently dropped a bottle of «La Rose Jacqueminot» in the department store «Les Grands Magasins du Louvre» This was not just breaking glass but Coty’s breakthrough. The entire place was filled with the scent of «La Rose Jacqueminot».
People were attracted to it like moths to the light and within a few hours Coty’s entire stock was sold out.
The Rose Jacqueminot made him a millionaire.
But as all great creators François Coty did not stop at this point but he carried on creating.
BRIGHT FLORAL
There is also a fragrance family called bright floral. These perfumes are also dominated by heavy floral scents such as rose, orchids or iris but also contain benzoin, musk, ambergris.
Just one year later Coty creates such a scent by the name of «L’Origan» for which he also used ingredients like peach and pepper.
As we know Coty is now a billion dollar business and it all started «accidently».
