CREATING A LUXURY BRAND REQUIRES A LUXURY IQ.
The term «Luxury IQ» has been coined by American luxury consultant Andre Taylor who gives valuable information on luxury and brands.
He maintains that this is a necessary skill to build an independent luxury brand, stay true to it, and remain relevant. If you are interested in his vision, please watch this video.
STILETTISSIMO’S LUXURY IQ
Of course, this raised a question in my mind: What is my Luxury IQ as the founder of Stilettissimo?
After pondering it for a moment, I realised that, to me, it is primarily the skill of saying no. When you look around, you see dozens of possibilities promising more customers, higher margins, and all that jazz.
These are the typical questions upon which entrepreneurs ponder:
- Do we want to produce cheaper?
- Do we buy less expensive materials?
- Do we try to target more customer groups for our product?
- Do we want to follow every single trend to capture more clients?
- And why can’t we have products other than just shoes?
The answer to these questions is simply «no» or at least «not yet»
WHY CAN WE SAY NO?
As we have discussed before, we have defined what luxury means for Stilettissimo.
This makes it clear that we have no intention of producing in a low-wage country or compromising on the quality or sustainability of the materials we use.
NO MATTER HOW MANY PRODUCTS WE MIGHT ADD TO OUR SELECTION, WE REMAIN TRUE TO OUR BRAND VALUES. CONSIDER THEM CARVED IN STONE.
Brigitte Kobi | CEO Stilettissimo
Of course, this also tells us that we are creating shoes for women with high taste levels, even higher standards, and uncompromising individuality. Our shoes are fashion-forward, and we offer them in a wide size range.
TRENDS?
No doubt, fashion offers and demands constant change. However, many “trends” a not worth the effort as they last a fortnight, while some of them might harm the brand. We want our customers to know what they can expect and make sure everything is up to standard.
MORE PRODUCTS?
We might add more services and form collaborations with other brands, even consider additional leather goods. But above all, we will always be a luxury brand that specialises in glorious shoes.
LIMITED EDITION
SIGNATURE.YOU WILL LOVE IT.
Stilettissimo Signature models are about attitude, about uniqueness, and about style.
While our shoes are not designed for plastic Barbies, they are created for real women with the highest standards and uncompromising individuality.
That is why each model is limited to just 200 pairs—ever. Each pair is numbered, akin to a unique piece of artwork.
Join us now to be sure you don’t miss the appearance of any new model.
READ STILETTISSIMO NOTES