CREATING A LUXURY BRAND REQUIRES A LUXURY IQ.
The term «Luxury IQ» has been coined by a luxury consultant.
He maintains that this is a necessary skill to build an independent luxury brand, stay true to it, and remain relevant. his time, we will discuss, what this means for Stilettissimo.
STILETTISSIMO’S LUXURY IQ
Of course, this raised a question in my mind: What is my Luxury IQ as the founder of Stilettissimo?
After pondering it for a moment, I realised that, to me, it is primarily the skill of saying no. I believe in focus. When you look around, you see dozens of possibilities promising more customers, higher margins, and all that jazz.
STILETTISSIMO’S BRAND VALUES
EXPLAINED
Our values are
- Uniqueness
- Outstanding Design
- Finest Craftsmanship
- Comfort
- Sustainability
Do you want to know more about true luxury and Stilettissimo’s principles?
CLICK HEREThese are the typical questions upon which entrepreneurs ponder:
- Do we want to produce cheaper?
- Do we buy less expensive materials?
- Do we want to follow every single trend to capture more clients?
- Do we try to target more customer groups for our product?
- Why can we not have products other than just shoes?
While the answer to the first three questions is a simple «no», 4 and 5 might be viable possibilites.
WHY CAN WE SAY NO?
As we have discussed before, we have defined what luxury means for Stilettissimo.
This makes it clear that we have no intention of producing in a low-wage country or compromising on the quality or sustainability of the materials we use.
NO MATTER HOW MANY PRODUCTS WE MIGHT ADD TO OUR SELECTION, WE REMAIN TRUE TO OUR BRAND VALUES. CONSIDER THEM CARVED IN STONE.
Brigitte Kobi | CEO Stilettissimo
Of course, this also tells us that we are creating shoes for women with high taste levels, even higher standards, and uncompromising individuality. Our shoes are fashion-forward, and we offer them in a wide size range.
TRENDS?
No doubt, fashion offers and demands constant change. However, many “trends” a not worth the effort as they last a fortnight, while some of them might harm the brand. We want our customers to know what they can expect and make sure everything is up to standard.
MORE PRODUCTS?
We might add more services and form collaborations with other brands, even consider additional leather goods. But above all, we will always be a luxury brand that specialises in glorious shoes.
