Numbers are important. Even in luxury. Some numbers have become legendary.
If we had to think of the most important perfume of the last century that is still available, we would choose Chanel No 5 without a shadow of a doubt.
Rumour has it that Coco Chanel wanted something that did not yet exist. She also wanted something sophisticated, yet simple. The perfumer brought her several samples, and she chose the 5th one.
4711 is the Eau de Cologne—the prototype, so to speak. The number was simply the manufacturer’s address, belonging to a company that did not even invent it.
Most people know that 10 Downing Street is the official address of Great Britain’s Prime Minister. Another significant 10 is Via Condotti 10 in Rome, which has been Bulgari’s headquarters since its beginning.

A NEW NUMBER ON THE RISE
Stilettissimo No 1, to be precise.
Stilettissimo No 1, to be precise. 1 is a number that is easy to remember, as it is the first, and often associated with the best.
We believe that Stilettissimo No 1 will make 2025 your best year. It starts with a glamorous pair of shoes, followed by 11 monthly surprises.
TAKE A LOOKWe want to surprise you and still ensure that you love everything we send.
Therefore, we offer a one-to-one conversation with the founder.
The First Step to Unforgettable Luxury
Be among the first to experience this extraordinary journey. Let Stilettissimo No 1 transform 2025 into a year of elegance, joy, and unparalleled exclusivity.
Your number is waiting. Will you claim it?